享樂價值

影響溫泉遊憩區顧客滿意度與口碑傳播意向之研究 = = The Study of the Effects to Customer Satisfaction and Word-of-Mouth Intention of Hot Springs Recreation in Hualien : 以花蓮地區溫泉業為例 / by: (Language materials, printed)

品牌成癮在價值與品牌擁護關係中的中介作用 : = 消費者品牌識別的調節作用 = The mediating role of brand addiction in the relationship between values and brand advocacy: the moderating effect of consumer-brand identification / by: (Language materials, printed)

顧客正面情緒

品牌宣傳

Cognition-Affect-Behaviour Model

溫泉

實用價值

Hedonic Value

服務品質

Symbolic Value

Brand Addiction

顧客滿意

品牌成癮

Consumer-Brand Identification

享樂價值

功利價值

口碑傳播意向

象徵價值

消費者品牌識別

認知-影響-行為模型

Utilitarian Value

Brand Advocacy