產品品質

運用結構方程模式探討產品品質、服務品質、顧客滿意度、商店形象與顧客忠誠度之關係 = = Applying Structural Equation Model to Study the Influence of Product Quality, Service Quality, Customer Satisfaction, Store Image and Customer Loyalty : An Empirical Study of Coffee Industy in Taiwan : 以咖啡連鎖店為例 / by: (Language materials, printed)

廣告及產品品質差異 = = The Difference between Advertisement and Product Quality / by: (Language materials, printed)

服務品質、產品品質與顧客期望對滿意度關聯性之研究 : = 國軍餐廳為例 = Studies on the relationships in customer expectation for satisfaction through service quality and product quality : a case of Military restaant / by: (Language materials, printed)

產品品質、知覺價值、價格敏感度與再購意願關聯性之研究 : = 安全鞋專賣店為例 = Studies on the relationships of product quality, perceived value, price sensitivity under the repurchase intention : safety shoes store as an example / by: (Language materials, printed)

customer perceived value

知覺價值

商店形象

顧客滿意度

customer expectations

customer satisfactions

Repurchase Intention

顧客忠誠度

顧客滿意度

顧客期望

顧客知覺價值

perceived quality

再購意願

服務品質

廣告

Service quality

價格敏感度

口碑

Advertisement.

Perceived Value

Customer Satisfaction

產品品質

Product Quality

Word of Mouth

結構方程模式

Product quality.

Price Sensitivity