廣告訴求

消費者知識對手機購買決策之影響 = = The impact of consumer knowledge on mobile-phone purchase decisions / by: (Language materials, printed)

廣告主可信度與廣告訊息訴求對廣告效果之影響 : = 以團體旅遊行程為例 / by: (Language materials, printed)

惻隱之心或感恩圖報?探討議題需求種類與廣告背景顏色對動物慈善廣告訴求效果的影響 = = Compassion or gratitude? impacts of cause type and background color on animal charity advertisement / by: (Language materials, printed)

手機

advertising appeal

cosumer knowledge

mobile phone

lifestyle

廣告信念

解釋水平理論

購買決策

生活型態

廣告背景顏色

cause type

construal level theory

charity advertisement

消費者知識

認知型態

廣告訴求

consumption value

慈善廣告

purchase decision

廣告一般態度

cognitive style

團體旅遊

廣告主可信度

議題需求種類

background color