Marketing - Management

焦點法則 : = 企業經營的終極策略 / by: (Language materials, printed)

行銷管理 / by: (Language materials, printed)

策略行銷 / by: (Language materials, printed)

肉丸聖代 : = 行銷是一種承諾,不是變魔術! / by: (Language materials, printed)

科特勒談行銷 : = 如何創造﹑贏取並主宰市場 / by: (Language materials, printed)

Managing the supply chain : = a strategic perspective / by: (Language materials, printed)

A framework for marketing management / by: (Language materials, printed)

Cases on consumer-centric marketing management / by: (Electronic resources)

Marketing, technology and customer commitment in the new economy = proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Creating and delivering value in marketing = proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference / by: (Electronic resources)

Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference by: (Electronic resources)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by: (Electronic resources)