顧客感知價值

探討促銷方式與廣告型態對女性消費者購買意願之影響 : = 以開架彩妝品為例 = Exploring the impact of product promotion and advertising on female consumer purchase intentions : An example of open-frame cosmetics / by: (Language materials, printed)

Advertising type

顧客感知價值

廣告型態

Customer perceived value

購買意願

促銷方式

Purchase intention

Promotion