情感性承諾

金融業實施顧客關係管理對顧客忠誠度效應影響研究 = = The Effects of for Introducing Customer Relationship Management to Banking Industry on Customer Loyalty / by: (Language materials, printed)

價格認知公平性對顧客保留之影響 = = The Effects of Payment Equity on Customer Retention : An Empirical Study of Credit Cards' Customers : 銀行信用卡客戶之實證研究 / by: (Language materials, printed)

規範性、情感性、及持續性承諾對連鎖咖啡店消費者轉換意圖影響之探討 = = The Influence of Affective, Normative and Continuance Commitment on Consumers' Switching Intentions of Chain Coffee Shops / by: (Language materials, printed)

製造商對供應商信任與承諾之前因與結果變數之研究 = = Antecedents and Consequences of Trust and Commitment from Manufacturer's View toward Its Supplier : An Empirical Study of IT Industry in Taiwan : 以台灣資訊科技業為例 / by: (Language materials, printed)

利益性承諾

衝突處理

顧客關係管理

關係行銷

顧客忠誠度

溝通

合作關係持續性

轉換意圖

情感性承諾

顧客留存規畫

能力

顧客保留

顧客滿意

善意信任

持續性承諾

價格認知公平性

規範性承諾

結構方程模式

計算性承諾

可信信任