Chih, Wen-Hai

消費者網路購物重複購買意圖前因變數之研究 = = The Study of the Antecedents of Repurchase Intention for Consumers Online Shopping: The Empirical Study of Yahoo! Kimo Shopping Website : 以Yahoo!奇摩購物中心為例 / by: 黃惠寶; 池文海; Huang, Hui-Pao; Chih, Wen-Hai (Language materials, printed)

品牌熱愛前因與結果變數之研究 = = The Study of the Antecedents and Consequences of Brand Love:An Empirical Study of Apple Brand : 以Apple品牌為例 / by: 陳志閔; 池文海; Chen, Chih-Min; Chih, Wen-Hai (Language materials, printed)

社群網站正向口碑前因與結果變數之研究 = = The Study of Antecedents and Consequences of Positive WOM for Social Network Sites -The Empirical Study of Fashion Guide : 以Fashion Guide時尚美容網站為例 / by: 蔡鳳珠; 池文海教授; Feng-Chu Tsai; Chih, Wen-Hai (Language materials, printed)

不同特質網路消費者再購意圖前因變數之研究 = = A Study of the Antecedents of Repurchase Intention for Different Characteristics Online Consumers :An Empirical Study of Yahoo-Kimo Shopping Website : 以Yahoo奇摩購物為例 / by: 蔡宗良; 池文海; Tsay, Tzong-Liang; Chih, Wen-Hai (Language materials, printed)

正向電子口碑前因變數與結果變數之研究 = = The Antecedents and Consequences of Users' Positive eWOM : An Empirical Study on Fashion Guide : 以Fashion Guide美妝網站討論區為例 / by: 劉建良; 池文海; Liou, Chien-Liang; Chih, Wen-Hai (Language materials, printed)

消費者重覆購買意圖前因變數之研究 = = The Study of the Antecedents of Consumers Repeat Purchase Intention-The Empirical Study of Books.com.tw : 以博客來網路書店為例 / by: Chih, Wen-Hai; 許吉雄; 池文海; Hsu, Chi-Hsiung (Language materials, printed)

社群網站互動與自我揭露前因與結果變數之研究 = = The Study of the Antecedents and Consequences of Interactivity and Self-disclosure for Social Network Site: The Empirical Study of Facebook : 以Facebook為例 / by: Chih, Wen-Hai; 王湘茹; 池文海; Wang, Shiang-Ru (Language materials, printed)

虛擬社群持續知識分享行為前置因素之研究-以Yahoo!奇摩知識﹢為例 = = The Study of Antecedents of Knowledge-sharing Continuance Behavior in Virtual Communities: The Case of Yahoo! Kimo Knowledge+ / by: 郭玉美; 池文海; 蘇柏全; Kuo, Yu-Mei; Chih, Wen-Hai; Su, Bo-Chiuan (Language materials, printed)

社群網站個人與群體層級互動行為模式之研究 = = The Study of the Interaction Model between Individual and Group for Virtual Community Website:An Empirical Study of Fashion Guide : 以Fashion Guide網站為例 / by: 江佾芳; 池文海; Chiang, Yi-Fang; Chih, Wen-Hai (Language materials, printed)

品牌關係利益前因與結果變數之研究 = = The Study of Antecedents and Consequences of Brand Relationship Benefits:An Empirical Study of Smartphone : 以智慧型手機為例 / by: Chih, Wen-Hai; 游馥慈; 池文海; Yu, Fu-Tzu (Language materials, printed)

以信任觀點分析正、負面口碑對實際行為之影響 = = The Study of Positive and Negative WOM Affecting Actual Behavior from the Trust Perspective-The Empirical Study of Chunghwa Telecom MOD : 以中華電信MOD為例 / by: 池文海; Chih, Wen-Hai; Huang, Yi-Chia; 黃逸家 (Language materials, printed)

遷怒與洩憤 = = Anger Expansion and Veting: Process of Customer Emotion Transfering and Anger Expressing : 顧客情緒轉化與宣洩的過程 / by: 林瑋慶; 池文海; Lin, Wei-Ching; Chih, Wen-Hai (Language materials, printed)

網路社群成員角色內及角色外的雙路徑行為研究 = = The Study of Online Community Members’ In- and Extra-role Dual Path Behaviors: An Integrated Approach of Individual-, Group-, and Relationship-Level : 個人、群體及關係層級因子之整合觀點 / by: 許立群; 池文海; Hsu, Li-Chun; Chih, Wen-Hai (Language materials, printed)

網頁美學對消費者情緒影響之研究 = = The Study of the Influence of Web Aesthetics on Customers’ PAD / by: 黃麗如; 池文海; Hwang, Li-Ru; Chih, Wen-Hai (Language materials, printed)

消費者對贊助商態度之研究 = = The Study of Consumer Attitudes to the Sponsor-An Empirical Study of Placement Advertisement of Hualien Farglory Hotel in Rolu Travel Blog : 以肉魯旅遊部落格之花蓮遠雄悅來飯店置入性廣告為例 / by: 張珮綺; 池文海; Chang, Pei-Chi; Chih, Wen-Hai (Language materials, printed)

知覺價值結果變數之研究 = = The Study of the Consequences of Perceived Value: An Empirical Study of Use Mobile Applications : 以使用行動應用程式(App)為例 / by: 徐廷枋; 池文海; Hsu, Ting-Fang; Chih, Wen-Hai (Language materials, printed)

媒體豐富理論影響個人認知與行為之研究 = = The Study of Media Richness Theory Influencing Individual's Perception and Behavior / by: 池文海; Lin, Ju-Hsuan; Chih, Wen-Hai; 林儒萱 (Language materials, printed)

社群網站使用動機及前置因素之研究 = = The Study of Use Motivations and Antecedents in Social Network Site: The Case of Facebook : 以Facebook為例 / by: 陳道發; 池文海; Chen, Tao-Fa; Chih, Wen-Hai (Language materials, printed)