Lu, Chieh-Hua

廣告業者選擇運動明星代言人之策略 = = The Strategy of Choosing the Sport Star Endorser: A Case Study of Chien-Ming Wang : 以王建民代言為例 / by: 羅靜怡; 呂傑華; Luo, Jing-Yi; Lu, Chieh-Hua (Language materials, printed)

以社會行銷觀點探討消費者購買庇護工場商品之行為研究 = = A Study on behaviors of consumers purchasing shelter workshop products:A Viewpoint of Social Marketing / by: 呂傑華; Lu, Chieh-Hua; 林思婷; Lin, Sz-Ting (Language materials, printed)

農村地區微型社會企業的個案研究 = = A Case Study On the Development of Micro Social Eenterprises in Rural Areas / by: Lu, Chieh-Hua; 呂傑華; 謝佳玲; Hsieh, Chia-Ling (Language materials, printed)

線上遊戲玩家的涉入程度、滿意度及忠誠度對商城道具購買意願之影響 = = A Study of the Influence among Online Game Player’s Involvement, Satisfaction and Loyalty to the Purchase Intention of Digital Props / by: Lu, Chieh-Hua; 呂傑華; Lin, Jui-Ling; 林瑞琳 (Language materials, printed)

青年粉絲對韓國偶像崇拜、周邊商品知覺價值與購買意願關係之研究 = = A Study of the Relationships among Youth Fans’ Korean Idol Worship, Perceived Value and Purchase Intention of Accessory Product / by: 呂傑華; Lu, Chieh-Hua; 李志珍; Lee, Jyh-Jen (Language materials, printed)

探討社會企業的社會行銷策略應用 = = Application of Social Marketing Strategies to Social Enterprise: A Case of Da Wang’s Grocery Store : 以大王菜舖子為例 / by: 呂傑華; Lu, Chieh-Hua; Liou, Ru-Fang; 劉如芳 (Language materials, printed)

花蓮社區刊物營運與編輯地方認同 = = The Operation of Hualien Community Publications and the Editors’ Sense of Local Identity / by: 呂傑華; Lu, Chieh-Hua; 陳則秀; Chen, Tse-Hsiu (Language materials, printed)