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Lamson, Melissa.

Overview

Works:	0 works in 1 publications in 1 languages

Titles

Market entry into the USA = why European companies fail and how to succeed / by: Drews, Ralf.; Lamson, Melissa.; SpringerLink (Online service) (Electronic resources)

Subjects

Marketing. Business Strategy/Leadership. Business enterprises- United States. Organizational change. Market Research. Business enterprises- European Union countries. Economics/Management Science. Cultural Management.

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