SERVSIG Services Research Conference (2003 :)
Overview
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Titles
New service paradigms = AMA SERVSIG Conference 2003 /
by:
Fisk, Raymond P.; Kandampully, Jay.; American Marketing Association., Services Marketing Special Interest Group.; NetLibrary, Inc.; SERVSIG Services Research Conference (2003 :); American Marketing Association., Services Marketing Special Interest Group
(Language materials, printed)