吳鈺萍

網路社群使用者使用利益前因與結果變數之研究 = = The Study of Benefits of Use for Members in Social Network Site: The Case of Facebook : 以Facebook(臉書)為例 / by: 吳鈺萍; 池文海; Wu, Yu-Ping; Chih, Wen-Hai (書目-語言資料,印刷品)

品牌社群成員行為之研究 = = The Study of Brand Community Members' Behaviors from Two Perspectives of Group and Individual Influences : 群體與個人雙面向影響觀點 / by: 吳鈺萍 (書目-語言資料,印刷品)