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Sesselmann, Jorg.

Overview

Works:	0 works in 1 publications in 1 languages

Titles

Empowering brands with customer integration = classification, benefits and success factors / by: Sesselmann, Jorg.; SpringerLink (Online service) (Electronic resources)

Subjects

Marketing. Business Strategy/Leadership. Business and Management. Innovation/Technology Management. Marketing- Decision making. Consumer satisfaction. Product management.

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