Chao, Wen-Chi.
Overview
| Works: | 2 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Sports sponsorship effects: The Role of Logo Visual Fluency, Familiarity, and Sponsor-Event Congruence for Audience Recall of Team Sponsors.
by:
Chao, Wen-Chi.; Michigan State University., Public Relations.
(Language materials, printed)