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Global Latinas = Latin America's eme...

Casanova, Lourdes.

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Global Latinas = Latin America's emerging multinationals /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Global Latinas/ Lourdes Casanova.
Reminder of title:	Latin America's emerging multinationals /
Author:	Casanova, Lourdes.
Published:	Houndmills, Basingstoke ;Palgrave Macmillan, : 2009.,
Description:	xiv, 221 p. :ill. ;24 cm.
[NT 15003449]:	Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'nationalchampions' - beyond privatization -- Mexico'sglobal Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina tocorporate citizen - is inequality a business issue?
Subject:	International business enterprises - Latin America. -
Subject:	Latin America - Commerce. -
Online resource:	http://link.springer.com/10.1057/9780230235021access to fulltext (Palgrave)
ISBN:	0230235026

Global Latinas = Latin America's emerging multinationals /
Casanova, Lourdes.

Global LatinasLatin America's emerging multinationals /[electronic resource] :Lourdes Casanova. - Houndmills, Basingstoke ;Palgrave Macmillan,2009. - xiv, 221 p. :ill. ;24 cm. - INSEAD Business Press series. - INSEAD business press..

Includes bibliographical references and index.

Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'nationalchampions' - beyond privatization -- Mexico'sglobal Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina tocorporate citizen - is inequality a business issue?

We are in a new phase of globalization in which we are experiencing rapidly increasing investment flows South-South and South-North. According to the World Investment Report (2008) Outward Foreign Direct Investment from emerging economies reached

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 0230235026Subjects--Topical Terms:

674726
International business enterprises
--Latin America.Subjects--Geographical Terms:

819565
Latin America
--Commerce.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD2810.5 / .C375 2009

Dewey Class. No.: 338.8/898

Global Latinas = Latin America's emerging multinationals /
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020 $a 0230235026
020 $a 9780230235021
035 $a (OCoLC)319175215
035 $a ocn319175215
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040 $a UKPGM $b eng $c UKPGM $d YDXCP
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049 $a APTA
050 1 4 $a HD2810.5 $b .C375 2009
082 0 4 $a 338.8/898 $2 22
082 0 4 $a 338.8888 $2 22
100 1 $a Casanova, Lourdes. $3 1097609
245 1 0 $a Global Latinas $h [electronic resource] : $b Latin America's emerging multinationals / $c Lourdes Casanova.
260 $a Houndmills, Basingstoke ; $a New York, NY : $c 2009. $b Palgrave Macmillan,
300 $a xiv, 221 p. : $b ill. ; $c 24 cm.
490 1 $a INSEAD Business Press series
504 $a Includes bibliographical references and index.
505 0 $a Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'nationalchampions' - beyond privatization -- Mexico'sglobal Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina tocorporate citizen - is inequality a business issue?
520 $a We are in a new phase of globalization in which we are experiencing rapidly increasing investment flows South-South and South-North. According to the World Investment Report (2008) Outward Foreign Direct Investment from emerging economies reached $2 53 billion in 2007, the highest level ever recorded representing about 14% of world outward flows. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 76 in 2008, with ten of them coming from Latin America Most of the research on multinationals has focusedon companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices thatcan be employed by the next generation multinationals from emerging markets.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Apr. 24, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a International business enterprises $z Latin America. $3 674726
651 0 $a Latin America $x Commerce. $3 819565
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
830 0 $a INSEAD business press. $3 1097610
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230235021 $z access to fulltext (Palgrave)