| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Effective internal communication/ Lyn Smith with Pamela Mounter. |
| Author: |
Smith, Lyn. |
| other author: |
Mounter, Pamela. |
| Published: |
London ;Kogan Page [in association with] Chartered Institute of Public Relations, : 2005., |
| Description: |
xiv, 226 p. :ill. ;24 cm. |
| Series: |
PR in practice series |
| [NT 15003449]: |
Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the internal communication function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face to face -- The creative aspects : writing, editing and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communication : the future. |
| Subject: |
Communication in management. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=137390An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
1423728491 (electronic bk.) |