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The Jossey-Bass guide to strategic c...

Griggs, Henry, (1954-.)

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The Jossey-Bass guide to strategic communications for nonprofits : = a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Jossey-Bass guide to strategic communications for nonprofits :/ Kathy Bonk, Henry Griggs, Emily Tynes.
Reminder of title:	a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/
remainder title:	Strategic communications for nonprofits.
Author:	Bonk, Kathy,
other author:	Griggs, Henry,
Published:	San Francisco, Calif. :Jossey-Bass, : c1999.,
Description:	xviii, 188 p. :ill. ;28 cm.
Notes:	"A publication of the Communications Consortium Media Center.".
Series:	The Jossey-Bass nonprofit and public management series.
[NT 15003449]:	The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.
Subject:	Corporations - Public relations. -
Online resource:	http://www.loc.gov/catdir/toc/onix07/98040285.htmlhttp://www.loc.gov/catdir/toc/onix07/98040285.html
ISBN:	0787943738 (pbk.) :

The Jossey-Bass guide to strategic communications for nonprofits : = a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/
Bonk, Kathy,1953-.

The Jossey-Bass guide to strategic communications for nonprofits :a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/Strategic communications for nonprofits.Kathy Bonk, Henry Griggs, Emily Tynes. - 1st ed. - San Francisco, Calif. :Jossey-Bass,c1999. - xviii, 188 p. :ill. ;28 cm. - The Jossey-Bass nonprofit and public management series..

"A publication of the Communications Consortium Media Center.".

Includes bibliographic references (p. 169-173).

The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.

ISBN: 0787943738 (pbk.) :US34.00

LCCN: 98040285Subjects--Topical Terms:

595488
Corporations
--Public relations.

LC Class. No.: HD62.6 / .B66 1999

Dewey Class. No.: 659.2/88

The Jossey-Bass guide to strategic communications for nonprofits : = a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/
LDR:01900pam a2200265 a 45 001 714948
005 20070524
008 070501s1999 caua b 000 0 eng
010 $a 98040285
020 $a 0787943738 (pbk.) : $c US34.00
035 $a EP96T0019
040 2 $a DLC $c DLC $d DLC
050 0 0 $a HD62.6 $b .B66 1999
082 0 0 $a 659.2/88 $2 21
100 $a Bonk, Kathy, $d 1953-. $3 783707
245 1 4 $a The Jossey-Bass guide to strategic communications for nonprofits : $b a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/ $c Kathy Bonk, Henry Griggs, Emily Tynes.
246 3 0 $a Strategic communications for nonprofits.
250 $a 1st ed.
260 $a San Francisco, Calif. : $c c1999. $b Jossey-Bass,
300 $a xviii, 188 p. : $b ill. ; $c 28 cm.
440 4 $a The Jossey-Bass nonprofit and public management series.
500 $a "A publication of the Communications Consortium Media Center.".
504 $a Includes bibliographic references (p. 169-173).
505 0 $a The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.
650 $a Corporations $x Public relations. $3 595488
650 $a Nonprofit organizations $x Management. $3 549408
700 $a Griggs, Henry, $d 1954-. $3 783704
700 $a Tynes, Emily. $3 783705
710 $a Communications Consortium Media Center. $3 783706
856 4 $3 Table of Contents $u http://www.loc.gov/catdir/toc/onix07/98040285.html $z http://www.loc.gov/catdir/toc/onix07/98040285.html
856 4 2 $3 Contributor biographical informationuhttp://www.loc.gov/catdir/bios/wiley043/98040285.html
856 4 2 $3 Publisher descriptionuhttp://www.loc.gov/catdir/description/wiley035/98040285.html