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Principles of advertising & IMC /

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Duncan, Tom

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Principles of advertising & IMC /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Principles of advertising & IMC // Tom Duncan.
作者:	Duncan, Tom
其他作者:	Duncan, Tom
出版者:	Boston :McGraw-Hill/Irwin, : c2005.,
面頁冊數:	xxvii, 774 p. :col. ill. ;28 cm.
附註:	Revision of: IMC / Tom Duncan. 1st ed. 2002.
叢書名:	The McGraw-Hill/Irwin series in marketing.
標題:	Brand name products - Marketing -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
ISBN:	0071111182 (pbk. : international : alk. paper)

Principles of advertising & IMC /
Duncan, Tom

Principles of advertising & IMC /Tom Duncan. - 2nd ed. - Boston :McGraw-Hill/Irwin,c2005. - xxvii, 774 p. :col. ill. ;28 cm. - The McGraw-Hill/Irwin series in marketing..

Revision of: IMC / Tom Duncan. 1st ed. 2002.

Includes bibliographical references and index.

ISBN: 0071111182 (pbk. : international : alk. paper)

LCCN: 2003064200Subjects--Topical Terms:

629395
Brand name products
--Marketing

LC Class. No.: HF5415.13 / .D846 2005

Dewey Class. No.: 658.8/27

Principles of advertising & IMC /
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020 $a 0071111182 (pbk. : international : alk. paper)
020 $a 0072537744 (alk. paper)
035 $a FN95T0350 陳映佑97
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .D846 2005
082 0 0 $a 658.8/27 $2 22
100 $a Duncan, Tom $q (Thomas R.). $3 781579
245 1 0 $a Principles of advertising & IMC / $c Tom Duncan.
250 $a 2nd ed.
260 $a Boston : $c c2005. $b McGraw-Hill/Irwin,
300 $a xxvii, 774 p. : $b col. ill. ; $c 28 cm.
440 4 $a The McGraw-Hill/Irwin series in marketing.
500 $a Revision of: IMC / Tom Duncan. 1st ed. 2002.
504 $a Includes bibliographical references and index.
650 $a Brand name products $x Marketing $x Management. $3 629395
700 $a Duncan, Tom $q (Thomas R.). $t IMC. $3 781578
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html $z http://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html $z http://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html

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