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Research traditions in marketing /
~
Laurent, Gilles.
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Research traditions in marketing /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Research traditions in marketing // edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.
other author:
Laurent, Gilles.
Published:
Boston :Kluwer Academic Publishers, : c1994.,
Description:
xxii, 442 p. :ill. ;24 cm.
Notes:
Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management.
Series:
International series in quantitative marketing
Subject:
Marketing research - Congresses. -
ISBN:
0792393880 (acid-free paper)
Research traditions in marketing /
Research traditions in marketing /
edited by Gilles Laurent, Gary L. Lilien, Bernard Pras. - Boston :Kluwer Academic Publishers,c1994. - xxii, 442 p. :ill. ;24 cm. - International series in quantitative marketing.
Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management.
Includes bibliographical references.
ISBN: 0792393880 (acid-free paper)
LCCN: 93014432Subjects--Topical Terms:
692766
Marketing research
--Congresses.
LC Class. No.: HF5415.2 / .R444 1994
Dewey Class. No.: 658.8/3
Research traditions in marketing /
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612448
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六樓西文書區HC-Z(6F Western Language Books)
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Volume Number:
Items
1 records • Pages 1 •
1
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Attachments
W0012030
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HF5415.2 R432 1994
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