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Psychologische Marktforschung /
~
Salcher, Ernst F., (1943-)
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Psychologische Marktforschung /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Psychologische Marktforschung // Ernst F. Salcher.
Author:
Salcher, Ernst F.,
Published:
Berlin ;de Gruyter, : 1995.,
Description:
xi, 391 p. :ill. ;24 cm.
Notes:
Includes index.
Series:
Marketing Management ;
Subject:
Advertising - Psychological aspects. -
ISBN:
3110125633 :
Psychologische Marktforschung /
Salcher, Ernst F.,1943-
Psychologische Marktforschung /
Ernst F. Salcher. - 2., neu bearbeitete Aufl. - Berlin ;de Gruyter,1995. - xi, 391 p. :ill. ;24 cm. - Marketing Management ;4.
Includes index.
Bibliography: p. [379]-383.
ISBN: 3110125633 :DM144.00Subjects--Topical Terms:
578015
Advertising
--Psychological aspects.
LC Class. No.: HF5415.2 / .S15
Psychologische Marktforschung /
LDR
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Salcher, Ernst F.,
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1943-
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Psychologische Marktforschung /
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Ernst F. Salcher.
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Berlin ;
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1995.
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de Gruyter,
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xi, 391 p. :
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ill. ;
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24 cm.
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Marketing Management ;
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Includes index.
504
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Bibliography: p. [379]-383.
650
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Advertising
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Psychological aspects.
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578015
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Marketing research.
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532352
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Motivation research (Marketing)
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590747
based on 0 review(s)
Location:
ALL
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Inventory Number
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Attachments
W0028855
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
01.外借(書)_YB
一般圖書
HF5415.2 S161 1995
一般使用(Normal)
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1 records • Pages 1 •
1
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