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Marketing plans : = how to prepare t...

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McDonald, Malcolm.

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Marketing plans : = how to prepare them, how to use them /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing plans :/ Malcolm H.B. McDonald.
Reminder of title:	how to prepare them, how to use them /
Author:	McDonald, Malcolm.
Published:	Oxford :Butterworth-Heinemann, : 1995.,
Description:	xiii, 485 p. :ill. ;25 cm.
Notes:	Includes index.
Series:	Marketing series: professional development
Subject:	Business forecasting. -
ISBN:	075062213X (pbk.)

Marketing plans : = how to prepare them, how to use them /
McDonald, Malcolm.

Marketing plans :how to prepare them, how to use them /Malcolm H.B. McDonald. - 3rd ed. - Oxford :Butterworth-Heinemann,1995. - xiii, 485 p. :ill. ;25 cm. - Marketing series: professional development.

Includes index.

ISBN: 075062213X (pbk.)Subjects--Topical Terms:

648526
Business forecasting.

LC Class. No.: HF5415.13 / .M376 1985x

Dewey Class. No.: 658.802 / M145m

Marketing plans : = how to prepare them, how to use them /
LDR:00541nam a2200169 a 45 001 649354
008 950804s1995 enka 001 0 eng d
020 $a 075062213X (pbk.)
035 $a dt 00011041
040 $a NDHU $c NDHU $d NDHU
050 $a HF5415.13 $b .M376 1985x
082 0 $a 658.802 $b M145m $2 19
100 $a McDonald, Malcolm. $3 583850
245 1 0 $a Marketing plans : $b how to prepare them, how to use them / $c Malcolm H.B. McDonald.
250 $a 3rd ed.
260 $a Oxford : $c 1995. $b Butterworth-Heinemann,
300 $a xiii, 485 p. : $b ill. ; $c 25 cm.
440 0 $a Marketing series: professional development
500 $a Includes index.
650 $a Business forecasting. $3 648526
650 $a Marketing $x Management. $3 559161

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W0019787

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 M135 1995

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1 records • Pages 1 •
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