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Service management and marketing : =...

Gr䒟roos, Christian, (1947-)

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Service management and marketing : = managing the moments of truth in service competition /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Service management and marketing :/ Christian Gr䒟roos.
Reminder of title:	managing the moments of truth in service competition /
Author:	Gr䒟roos, Christian,
Published:	Lexington, Mass. :Lexington Books, : c1990.,
Description:	xxii, 298 p. :ill. ;24 cm.
Series:	Issues in organization and management series
Subject:	Customer service. -
ISBN:	0669200352 (alk. paper)

Service management and marketing : = managing the moments of truth in service competition /
Gr䒟roos, Christian,1947-

Service management and marketing :managing the moments of truth in service competition /Christian Gr䒟roos. - Lexington, Mass. :Lexington Books,c1990. - xxii, 298 p. :ill. ;24 cm. - Issues in organization and management series.

Includes bibliographical references (p. 277-291) and index.

ISBN: 0669200352 (alk. paper)

LCCN: 89029201Subjects--Topical Terms:

645970
Customer service.

LC Class. No.: HD9980.5 / .G776 1990

Dewey Class. No.: 658.8

Service management and marketing : = managing the moments of truth in service competition /
LDR:00650nam a2200181 a 45 001 643101
005 19900501153118.4
008 891017s1990 maua 00110 eng
010 $a 89029201
020 $a 0669200352 (alk. paper)
035 $a H4424712
040 $a DLC $c DLC $d DLC
050 0 0 $a HD9980.5 $b .G776 1990
082 0 0 $a 658.8 $2 20
100 $a Gr䒟roos, Christian, $d 1947- $3 648609
245 1 0 $a Service management and marketing : $b managing the moments of truth in service competition / $c Christian Gr䒟roos.
260 0 $a Lexington, Mass. : $c c1990. $b Lexington Books,
300 $a xxii, 298 p. : $b ill. ; $c 24 cm.
440 0 $a Issues in organization and management series
504 $a Includes bibliographical references (p. 277-291) and index.
650 $a Customer service. $3 645970
650 $a Service industries $x Marketing. $3 647833