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The marking enterprise = business su...

Thoenig, Jean-Claude, (1940-)

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The marking enterprise = business success and societal embedding /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The marking enterprise/ Jean-Claude Thoenig, Charles Waldman.
Reminder of title:	business success and societal embedding /
Author:	Thoenig, Jean-Claude,
other author:	Waldman, Charles.
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2007.,
Description:	1 online resource (xii, 241 p.) :ill.
Notes:	"This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande {grave}a l'enterprise marquante (Paris: {acute}Editioins d'Organisation, 2005)"--Acknowledgements.
[NT 15003449]:	A Marking Self-Evaluation Grid: Is my Company a Good Marker? -- Back to Basics -- Marking: A First Cut -- Proactive Marking: The Royal Canin Way -- Reactive Marking: The Wal-Mart Way -- Essence of Markings -- The Right Mindset -- Spoiling the Marking Process -- Societal Embedding -- Building and Governing a Territory -- Organizing a Moral Community -- Who Gets What From Marking -- Executive Summary.
Subject:	Consumer satisfaction. -
Online resource:	http://link.springer.com/10.1057/9780230579484An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230579484

The marking enterprise = business success and societal embedding /
Thoenig, Jean-Claude,1940-

The marking enterprisebusiness success and societal embedding /[electronic resource] :Jean-Claude Thoenig, Charles Waldman. - Basingstoke [England] ;Palgrave Macmillan,2007. - 1 online resource (xii, 241 p.) :ill. - INSEAD business press. - INSEAD business press..

"This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande {grave}a l'enterprise marquante (Paris: {acute}Editioins d'Organisation, 2005)"--Acknowledgements.

Includes bibliographical references (p. 221-230) and indexes.

A Marking Self-Evaluation Grid: Is my Company a Good Marker? -- Back to Basics -- Marking: A First Cut -- Proactive Marking: The Royal Canin Way -- Reactive Marking: The Wal-Mart Way -- Essence of Markings -- The Right Mindset -- Spoiling the Marking Process -- Societal Embedding -- Building and Governing a Territory -- Organizing a Moral Community -- Who Gets What From Marking -- Executive Summary.

Enterprises such as Ikea, First Direct, Apple, Royal Canin or Starbucks are models not only because of their economic performances, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. They cooperate with multiple outside stakeholders beyond a mere opportunistic transaction or mercantile approach. More than just satisfying an economic market, they serve, even construct and govern, societal territories. They fill relevant, political, cultural, or functional gaps. They also manage differently. They consider customers to be intelligent, responsible adults living in a complex and ever evolving society. They interact intensively with consumers. They act as moral communities. They listen to emerging societal changes and values. They co-opt many outside allies and relays. Marking enterprises succeed because they invent alternative approaches about branding, marketing and strategizing. This challenging book makes them explicit and replicable. It offers a ground breaking new framework to business practices and to management sciences.

ISBN: 9780230579484

Standard No.: 10.1057/9780230579484doi

Source: 348785Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

578584
Consumer satisfaction.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5414 / .T48 2007eb

Dewey Class. No.: 658.8

The marking enterprise = business success and societal embedding /
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035 $a ocn314776061
035 $a 1895172
037 $a 348785 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d IDEBK $d OCLCQ $d EBLCP $d OCLCO
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050 4 $a HF5414 $b .T48 2007eb
082 0 4 $a 658.8 $2 22
100 1 $a Thoenig, Jean-Claude, $d 1940- $e author. $3 3647798
245 1 4 $a The marking enterprise $h [electronic resource] : $b business success and societal embedding / $c Jean-Claude Thoenig, Charles Waldman.
260 $a Basingstoke [England] ; $a New York : $b Palgrave Macmillan, $c 2007.
300 $a 1 online resource (xii, 241 p.) : $b ill.
490 1 $a INSEAD business press
500 $a "This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande {grave}a l'enterprise marquante (Paris: {acute}Editioins d'Organisation, 2005)"--Acknowledgements.
504 $a Includes bibliographical references (p. 221-230) and indexes.
505 0 $a A Marking Self-Evaluation Grid: Is my Company a Good Marker? -- Back to Basics -- Marking: A First Cut -- Proactive Marking: The Royal Canin Way -- Reactive Marking: The Wal-Mart Way -- Essence of Markings -- The Right Mindset -- Spoiling the Marking Process -- Societal Embedding -- Building and Governing a Territory -- Organizing a Moral Community -- Who Gets What From Marking -- Executive Summary.
520 $a Enterprises such as Ikea, First Direct, Apple, Royal Canin or Starbucks are models not only because of their economic performances, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. They cooperate with multiple outside stakeholders beyond a mere opportunistic transaction or mercantile approach. More than just satisfying an economic market, they serve, even construct and govern, societal territories. They fill relevant, political, cultural, or functional gaps. They also manage differently. They consider customers to be intelligent, responsible adults living in a complex and ever evolving society. They interact intensively with consumers. They act as moral communities. They listen to emerging societal changes and values. They co-opt many outside allies and relays. Marking enterprises succeed because they invent alternative approaches about branding, marketing and strategizing. This challenging book makes them explicit and replicable. It offers a ground breaking new framework to business practices and to management sciences.
588 $a Description based on print version record.
650 0 $a Consumer satisfaction. $2 lcstt $3 578584
650 0 $a Social marketing. $3 669978
650 0 $a Organizational effectiveness. $3 529314
650 0 $a Marketing $x Social aspects. $3 648105
650 0 $a Customer relations. $3 578582
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Waldman, Charles. $3 2005014
710 2 $a Palgrave Connect (Online service) $3 1081578
776 0 8 $i Print version: $a Thoenig, Jean-Claude, 1940- $t Marking enterprise. $d Basingstoke [England] ; New York : Palgrave Macmillan, 2007 $z 0230001874 $z 9780230001879 $w (DLC) 2006051442 $w (OCoLC)71812892
830 0 $a INSEAD business press. $3 1097610
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230579484 $z An electronic book accessible through the World Wide Web; click for information
994 $a C0 $b TEF