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Advertising, subjectivity and the ni...

Thornton, Sara.

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Advertising, subjectivity and the nineteenth-century novel = Dickens,Balzac and the language of the walls /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advertising, subjectivity and the nineteenth-century novel/ Sara Thornton.
Reminder of title:	Dickens,Balzac and the language of the walls /
Author:	Thornton, Sara.
Published:	Basingstoke :Palgrave Macmillan, : c2009.,
Description:	xi, 214 p. :ill. ;23 cm.
[NT 15003449]:	Contents -- Acknowledgements -- List of figures -- Introduction -- THE LANGUAGE OF THE WALLS:SPACES, PRACTICES, SUBJECTIVITIES -- Thoroughfares for Inscription -- Moving Text/Motion Pictures -- Montage, Mirageand the (Mis)behavior of Language -- Forms of Subjection -- The Makingof the Subject -- READING THE DICKENS ADVERTISER: MERGING PARATEXT ANDNOVEL -- The Floating Gaze -- 'Anti-Bleak House' -- Gothic Mechanisms of Advertisement and Novel -- BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENTAS TEXTUAL PRACTICE -- The Language of the Paris Walls -- The becoming virtual of Câesar Birotteau -- Dissolving Literature: lost illusionsor great expectations? -- Conclusion -- Notes -- Bibliography -- Index.
Subject:	Advertising copy - History - 19th century. -
Online resource:	http://link.springer.com/10.1057/9780230236745access to fulltext (Palgrave)
ISBN:	023023674X

Advertising, subjectivity and the nineteenth-century novel = Dickens,Balzac and the language of the walls /
Thornton, Sara.

Advertising, subjectivity and the nineteenth-century novelDickens,Balzac and the language of the walls /[electronic resource] :Sara Thornton. - Basingstoke :Palgrave Macmillan,c2009. - xi, 214 p. :ill. ;23 cm. - Palgrave studies in nineteenth-century writing and culture. - Palgrave studies in nineteenth-century writing and culture..

Includes bibliographical references and index.

Contents -- Acknowledgements -- List of figures -- Introduction -- THE LANGUAGE OF THE WALLS:SPACES, PRACTICES, SUBJECTIVITIES -- Thoroughfares for Inscription -- Moving Text/Motion Pictures -- Montage, Mirageand the (Mis)behavior of Language -- Forms of Subjection -- The Makingof the Subject -- READING THE DICKENS ADVERTISER: MERGING PARATEXT ANDNOVEL -- The Floating Gaze -- 'Anti-Bleak House' -- Gothic Mechanisms of Advertisement and Novel -- BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENTAS TEXTUAL PRACTICE -- The Language of the Paris Walls -- The becoming virtual of Câesar Birotteau -- Dissolving Literature: lost illusionsor great expectations? -- Conclusion -- Notes -- Bibliography -- Index.

Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. Growing systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading and writing practices - and bringing in their wake a new understanding of how the subject read and how language operated. A modernist aesthetic was created by the random collaging of advertising which allowed new structures of thought to emerge. Novelists, journalists and copywriters in France and Britain were able to theorize their own engagement with the advert, and to comment upon itscreative and destructive labour. They recognized that the subject hailed by the textand image of the rapidly evolving urban scape was in part constituted by that world of text, relying on it to be inthe world. Moving betweenhistorical enquiry and theoretical analysis, Thornton traces the earlyrecognition of what we now call a 'virtual' world. She explains a crucial moment in print culture and proposes new readings of key texts by Dickens and Balzac.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 023023674X

Standard No.: 10.1057/9780230236745doiSubjects--Personal Names:

3646955
Balzac, Honorâe de,
1799-1850--Criticism and interpretation.Subjects--Topical Terms:

1099029
Advertising copy
--History--19th century.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: PN3499 / .T49 2009

Dewey Class. No.: 809.3034

Advertising, subjectivity and the nineteenth-century novel = Dickens,Balzac and the language of the walls /
LDR:03127cmm 2200313 a 45 001 911876
003 OCoLC
005 20110114
006 m d
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008 231227s2009 enka sb 001 0 eng d
020 $a 023023674X
020 $a 9780230236745
024 7 $a 10.1057/9780230236745 $2 doi
035 $a (OCoLC)427857603
035 $a ocn427857603
035 $a 911876
040 $a UKPGM $b eng $c UKPGM $d YDXCP
049 $a APTA
050 1 4 $a PN3499 $b .T49 2009
082 0 4 $a 809.3034 $2 22
100 1 $a Thornton, Sara. $3 1099027
245 1 0 $a Advertising, subjectivity and the nineteenth-century novel $h [electronic resource] : $b Dickens,Balzac and the language of the walls / $c Sara Thornton.
260 $a Basingstoke : $c c2009. $b Palgrave Macmillan,
300 $a xi, 214 p. : $b ill. ; $c 23 cm.
490 1 $a Palgrave studies in nineteenth-century writing and culture
504 $a Includes bibliographical references and index.
505 0 $a Contents -- Acknowledgements -- List of figures -- Introduction -- THE LANGUAGE OF THE WALLS:SPACES, PRACTICES, SUBJECTIVITIES -- Thoroughfares for Inscription -- Moving Text/Motion Pictures -- Montage, Mirageand the (Mis)behavior of Language -- Forms of Subjection -- The Makingof the Subject -- READING THE DICKENS ADVERTISER: MERGING PARATEXT ANDNOVEL -- The Floating Gaze -- 'Anti-Bleak House' -- Gothic Mechanisms of Advertisement and Novel -- BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENTAS TEXTUAL PRACTICE -- The Language of the Paris Walls -- The becoming virtual of Câesar Birotteau -- Dissolving Literature: lost illusionsor great expectations? -- Conclusion -- Notes -- Bibliography -- Index.
520 $a Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. Growing systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading and writing practices - and bringing in their wake a new understanding of how the subject read and how language operated. A modernist aesthetic was created by the random collaging of advertising which allowed new structures of thought to emerge. Novelists, journalists and copywriters in France and Britain were able to theorize their own engagement with the advert, and to comment upon itscreative and destructive labour. They recognized that the subject hailed by the textand image of the rapidly evolving urban scape was in part constituted by that world of text, relying on it to be inthe world. Moving betweenhistorical enquiry and theoretical analysis, Thornton traces the earlyrecognition of what we now call a 'virtual' world. She explains a crucial moment in print culture and proposes new readings of key texts by Dickens and Balzac.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 24, 2009). $n Access may be restricted to users at subscribing institutions.
600 1 0 $a Balzac, Honorâe de, $d 1799-1850 $x Criticism and interpretation. $3 3646955
600 1 0 $a Dickens, Charles, $d 1812-1870 $x Criticism and interpretation. $3 593068
650 0 $a Advertising copy $x History $y 19th century. $3 1099029
650 0 $a Advertising in literature. $3 716035
650 0 $a Books and reading $x History $y 19th century. $3 1081617
650 0 $a Fiction $y 19th century $x History and criticism. $3 689313
650 1 7 $a Lezen. $2 gtt $3 1099030
650 1 7 $a Reclame. $2 gtt $3 1099031
650 1 7 $a Romans. $2 gtt $3 886421
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
830 0 $a Palgrave studies in nineteenth-century writing and culture. $3 1098681
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230236745 $z access to fulltext (Palgrave)