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Evaluating public relations = a bes...

Watson, Tom, (1950-)

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Evaluating public relations = a best practice guide to public relations planning, research and evaluation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Evaluating public relations / Tom Watson and Paul Noble.
其他題名:	a best practice guide to public relations planning, research and evaluation /
作者:	Watson, Tom,
其他作者:	Noble, Paul,
出版者:	London :Kogan Page : 2007,
面頁冊數:	iv, 252 p.
附註:	Title from e-book title screen (viewed January 14, 2008).
叢書名:	PR in practice series
標題:	Public relations - Case studies. - Evaluation -
電子資源:	http://www.myilibrary.com?id=109182Connect to MyiLibrary resource
ISBN:	9786611091828

Evaluating public relations = a best practice guide to public relations planning, research and evaluation /
Watson, Tom,1950-

Evaluating public relations a best practice guide to public relations planning, research and evaluation /[electronic resource] Tom Watson and Paul Noble. - 2nd ed. - London :Kogan Page2007 - iv, 252 p. - PR in practice series.

Title from e-book title screen (viewed January 14, 2008).

Includes bibliographical references (p. 244-250) and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Available via World Wide Web.

ISBN: 9786611091828Subjects--Topical Terms:

842142
Public relations
--Evaluation--Case studies.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .W38 2007eb

Dewey Class. No.: 658.2

Evaluating public relations = a best practice guide to public relations planning, research and evaluation /
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