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Persuasive imagery = a consumer response perspective /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Persuasive imagery/ edited by Linda M. Scott, Rajeev Batra.
Reminder of title:
a consumer response perspective /
other author:
Batra, Rajeev.
Published:
Mahwah, N.J. :Lawrence Erlbaum Associates, : c2003.,
Description:
xxi, 436 p. :ill. (some col.) ;24 cm.
Series:
Advertising and consumer psychology
Subject:
Advertising - Psychological aspects. -
Online resource:
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81817An electronic book accessible through the World Wide Web; click for information
ISBN:
1410607259 (electronic bk.)
Persuasive imagery = a consumer response perspective /
Persuasive imagery
a consumer response perspective /[electronic resource] :edited by Linda M. Scott, Rajeev Batra. - Mahwah, N.J. :Lawrence Erlbaum Associates,c2003. - xxi, 436 p. :ill. (some col.) ;24 cm. - Advertising and consumer psychology.
Includes bibliographical references and indexes.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.
Available via World Wide Web.
ISBN: 1410607259 (electronic bk.)Subjects--Topical Terms:
578015
Advertising
--Psychological aspects.Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: BF367 / .P464 2003eb
Dewey Class. No.: 153.8/52
Persuasive imagery = a consumer response perspective /
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[electronic resource] :
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a consumer response perspective /
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edited by Linda M. Scott, Rajeev Batra.
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c2003.
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Lawrence Erlbaum Associates,
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xxi, 436 p. :
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ill. (some col.) ;
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24 cm.
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Includes bibliographical references and indexes.
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2003.
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Available via World Wide Web.
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Psychological aspects.
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https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81817
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An electronic book accessible through the World Wide Web; click for information
994
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AMF
based on 0 review(s)
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1 records • Pages 1 •
1
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W9025471
電子資源
11.線上閱覽_V
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1 records • Pages 1 •
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