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Yankee don't go home! = Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Yankee don't go home!/ Julio Moreno.
其他題名:	Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /
作者:	Moreno, Julio,
出版者:	Chapel Hill :University of North Carolina Press, : c2003.,
面頁冊數:	xi, 321 p. :ill. ;25 cm.
叢書名:	Luther Hartwell Hodges series on business, society, and the state
內容註:	Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
標題:	Advertising - History - 20th century. - Mexico -
標題:	Mexico - Foreign relations - United States. -
電子資源:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=114692An electronic book accessible through the World Wide Web; click for information
ISBN:	0807862088 (electronic bk.)

Yankee don't go home! = Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /
Moreno, Julio,1970-

Yankee don't go home!Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /[electronic resource] :Julio Moreno. - Chapel Hill :University of North Carolina Press,c2003. - xi, 321 p. :ill. ;25 cm. - Luther Hartwell Hodges series on business, society, and the state.

Includes bibliographical references (p. [283]-307) and index.

Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0807862088 (electronic bk.)Subjects--Corporate Names:

827384
J. Walter Thompson Company.
Subjects--Topical Terms:

827386
Advertising
--History--Mexico--20th century.Subjects--Geographical Terms:

827390
Mexico
--Foreign relations--United States.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD3616.M42 / M67 2003eb

Dewey Class. No.: 337.72073/09/041

Yankee don't go home! = Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 /
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260 $a Chapel Hill : $c c2003. $b University of North Carolina Press,
300 $a xi, 321 p. : $b ill. ; $c 25 cm.
440 0 $a Luther Hartwell Hodges series on business, society, and the state
504 $a Includes bibliographical references (p. [283]-307) and index.
505 0 $a Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
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