| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Winning strategies for the new Latin markets/ Fernando Robles, Fran簙oise Simon, Jerry Haar. |
| Author: |
Robles, Fernando. |
| other author: |
Haar, Jerry, |
| Published: |
Upper Saddle River, NJ :Financial Times/Prentice Hall, : c2003., |
| Description: |
xxviii, 364 p. :ill., map ;24 cm. |
| Series: |
Financial Times Prentice Hall books |
| [NT 15003449]: |
The new environment. Latin business in the new economy -- The Latin consumer markets: convergence or fragmentation? -- The Latin market competitive landscape -- Sector-specific strategies. Building the infrastructure network -- Reaching the new Latin consumers -- Funding the Latin market growth -- Improving health services and products -- Conclusion. Windows of opportunity and winning strategies for Latin markets. |
| Subject: |
Competition - Latin America. - |
| Subject: |
Latin America - Commerce. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105736An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0131480677 (electronic bk.) |