東華大學圖書館 |

Language: English

回圖書館首頁

手機版館藏查詢

Login

Back

Switch To: Labeled | MARC Mode | ISBD

Contemporary advertising /

~

Arens, William F.

Linked to FindBook

Google Book

Amazon

博客來

Contemporary advertising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Contemporary advertising // William F. Arens.
Author:	Arens, William F.
Published:	Boston :McGraw-Hill Irwin, : c2002.,
Description:	1 v. (various pagings) :ill. (some col.) ;28 cm. +1 CD-ROM (4 3/4 in.).
Notes:	Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Series:	The McGraw-Hill/Irwin series in marketing.
Subject:	Advertising. -
ISBN:	0071122931 (pbk. : international ed.)

Contemporary advertising /
Arens, William F.

Contemporary advertising /William F. Arens. - 8th ed. - Boston :McGraw-Hill Irwin,c2002. - 1 v. (various pagings) :ill. (some col.) ;28 cm. +1 CD-ROM (4 3/4 in.). - The McGraw-Hill/Irwin series in marketing..

Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.

ISBN: 0071122931 (pbk. : international ed.)

LCCN: 2001091172Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5821 / .B62 2002

Dewey Class. No.: 659.1

Contemporary advertising /
LDR:01028pam a2200241 a 45 001 713490
005 20071017
008 070313s2002 maua b 001 0 eng
010 $a 2001091172
020 $a 0071122931 (pbk. : international ed.)
020 $a 0072415444 (alk. paper)
020 $a 0072451769 (CD-ROM)
035 $a FN95T0261
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5821 $b .B62 2002
082 0 0 $a 659.1 $2 21
100 $a Arens, William F. $3 781504
245 1 0 $a Contemporary advertising / $c William F. Arens.
250 $a 8th ed.
260 $a Boston : $c c2002. $b McGraw-Hill Irwin,
300 $a 1 v. (various pagings) : $b ill. (some col.) ; $c 28 cm. + $e 1 CD-ROM (4 3/4 in.).
440 4 $a The McGraw-Hill/Irwin series in marketing.
500 $a Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
504 $a Includes bibliographical references and indexes.
538 $a System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
650 $a Advertising. $3 570176

based on 0 review(s)

Location: Year: Volume Number:

Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

W0054520

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5821 B62 2002

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

Reviews

Add a review and share your thoughts with other readers

Export

pickup library

Change password

Login