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Key account management : = learning ...
~
Rogers, Beth, (1957-)
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Key account management : = learning from supplier and customer perspectives /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Key account management :/ Malcolm McDonald and Beth Rogers.
Reminder of title:
learning from supplier and customer perspectives /
Author:
McDonald, Malcolm.
other author:
Rogers, Beth,
Published:
Oxford ;Butterworth-Heinemann, : 1998.,
Description:
xvi, 194 p. :ill. ;24 cm.
Notes:
"Published in association with The Chartered Institute of Marketing."
Series:
CIM professional
Subject:
Marketing - Key accounts. -
ISBN:
075063278X (pbk.) :
Key account management : = learning from supplier and customer perspectives /
McDonald, Malcolm.
Key account management :
learning from supplier and customer perspectives /Malcolm McDonald and Beth Rogers. - Oxford ;Butterworth-Heinemann,1998. - xvi, 194 p. :ill. ;24 cm. - CIM professional.
"Published in association with The Chartered Institute of Marketing."
Includes bibliographical references (p. [187]-188) and index.
ISBN: 075063278X (pbk.) :UK17.99
LCCN: 98197726Subjects--Topical Terms:
657834
Marketing
--Key accounts.
LC Class. No.: HF5438.8.K48 / M35 1998
Key account management : = learning from supplier and customer perspectives /
LDR
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98197726
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075063278X (pbk.) :
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UK17.99
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(OCoLC)39738261
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ib 00890085
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HF5438.8.K48
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M35 1998
100
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McDonald, Malcolm.
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245
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Key account management :
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learning from supplier and customer perspectives /
$c
Malcolm McDonald and Beth Rogers.
260
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Oxford ;
$a
Boston :
$c
1998.
$b
Butterworth-Heinemann,
300
$a
xvi, 194 p. :
$b
ill. ;
$c
24 cm.
440
0
$a
CIM professional
500
$a
"Published in association with The Chartered Institute of Marketing."
504
$a
Includes bibliographical references (p. [187]-188) and index.
650
$a
Marketing
$x
Key accounts.
$3
657834
650
$a
Selling
$x
Key accounts.
$3
657835
700
$a
Rogers, Beth,
$d
1957-
$3
717917
710
$a
Chartered Institute of Marketing.
$3
578725
based on 0 review(s)
Location:
ALL
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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No. of reservations
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Attachments
W0044590
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
01.外借(書)_YB
一般圖書
HF5438.8.K48 M35 1998
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1 records • Pages 1 •
1
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