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European casebook on principles of m...

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Saker, Jim.

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European casebook on principles of marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	European casebook on principles of marketing // edited by Jim Saker and Gareth Smith.
remainder title:	Principles on marketing
other author:	Saker, Jim.
Published:	London ;Prentice Hall, : 1997.,
Description:	xiv, 258 p., [12] p. of plates :ill., map ;24 cm.
Subject:	Marketing - Case studies. - Europe -
ISBN:	0132276534 (pbk.) :

European casebook on principles of marketing /
European casebook on principles of marketing /Principles on marketingedited by Jim Saker and Gareth Smith. - London ;Prentice Hall,1997. - xiv, 258 p., [12] p. of plates :ill., map ;24 cm. - The European casebook series on management. - European casebook series in management..

Includes bibliographical references.

ISBN: 0132276534 (pbk.) :US21.95

LCCN: 96016019Subjects--Topical Terms:

651781
Marketing
--Case studies.--Europe

LC Class. No.: HF5415.12.E8 / E957 1997

Dewey Class. No.: 658.8/0094

European casebook on principles of marketing /
LDR:00722pam a2200217 a 45 001 678278
003 DLC
005 20000810151315.4
008 000726s1997 enkabf b 000 0 eng
010 $a 96016019
020 $a 0132276534 (pbk.) : $c US21.95
035 $a ib 00890040
040 $a DLC $c DLC $d DLC $d DH
043 $a e------
050 0 0 $a HF5415.12.E8 $b E957 1997
082 0 0 $a 658.8/0094 $2 20
245 0 0 $a European casebook on principles of marketing / $c edited by Jim Saker and Gareth Smith.
246 3 0 $a Principles on marketing
260 $a London ; $a New York : $c 1997. $b Prentice Hall,
300 $a xiv, 258 p., [12] p. of plates : $b ill., map ; $c 24 cm.
490 1 $a The European casebook series on management
504 $a Includes bibliographical references.
650 $a Marketing $z Europe $x Case studies. $3 651781
700 $a Saker, Jim. $3 717020
700 $a Smith, Gareth. $3 717021
830 $a European casebook series in management. $3 717022

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W0044203

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.12.E8 E957 1997

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