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Strategic marketing : = planning and...

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Ashford, Ruth.

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Strategic marketing : = planning and control /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing :/ Graeme Drummond, John Ensor, Ruth Ashford.
Reminder of title:	planning and control /
Author:	Drummond, Graeme.
other author:	Ashford, Ruth.
Published:	Oxford ;Butterworth-Heinemann, : c2003.,
Description:	xvi, 306 p. :ill. ;25 cm.
Notes:	Published in association with The Chartered Institute of Marketing.
Subject:	Marketing - Decision making. -
Online resource:	http://www.loc.gov/catdir/toc/els031/2001277038.htmlhttp://www.loc.gov/catdir/toc/els031/2001277038.html
Online resource:	http://www.loc.gov/catdir/description/els031/2001277038.htmlhttp://www.loc.gov/catdir/description/els031/2001277038.html
ISBN:	0750652365$b(pbk.) :

Strategic marketing : = planning and control /
Drummond, Graeme.

Strategic marketing :planning and control /Graeme Drummond, John Ensor, Ruth Ashford. - 2nd ed. - Oxford ;Butterworth-Heinemann,c2003. - xvi, 306 p. :ill. ;25 cm. - Marketing series (London, England).Student..

Published in association with The Chartered Institute of Marketing.

ISBN: 0750652365$b(pbk.) :NT$1117

LCCN: 2001277038

Nat. Bib. No.: GBA1-Z5421Subjects--Topical Terms:

578727
Marketing
--Decision making.

LC Class. No.: HF5415.135 / .D78 2001

Dewey Class. No.: 658.802

Strategic marketing : = planning and control /
LDR:00971cam _2200229 a_450 001 605388
005 20030709193655.0
008 050815s2003 enka 001 0 eng
010 $a 2001277038
015 $a GBA1-Z5421
020 $a 0750652365$b(pbk.) : $c NT$1117
035 $a 00277727
040 $a UKM $c UKM $d OCLCQ $d DLC
042 $a lccopycat
050 0 0 $a HF5415.135 $b .D78 2001
082 0 4 $a 658.802 $2 21
100 $a Drummond, Graeme. $3 578726
245 1 0 $a Strategic marketing : $b planning and control / $c Graeme Drummond, John Ensor, Ruth Ashford.
250 $a 2nd ed.
260 $a Oxford ; $a Boston : $c c2003. $b Butterworth-Heinemann,
300 $a xvi, 306 p. : $b ill. ; $c 25 cm.
500 $a Published in association with The Chartered Institute of Marketing.
650 $a Marketing $x Decision making. $3 578727
650 $a Marketing $x Management. $3 559161
650 $a Marketing $x Planning. $3 578728
700 $a Ashford, Ruth. $3 578723
700 $a Ensor, John. $3 578724
710 $a Chartered Institute of Marketing. $3 578725
830 $a Marketing series (London, England). $p Student. $3 578729
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/els031/2001277038.html $z http://www.loc.gov/catdir/toc/els031/2001277038.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/els031/2001277038.html $z http://www.loc.gov/catdir/description/els031/2001277038.html

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F0042821

罕用書庫227室(美崙校區,調書請點預約)(RU_227)

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HF5415.135 D78 2003

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