Advanced methods for modeling markets
Leeflang, Peter S. H.

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  • Advanced methods for modeling markets
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Advanced methods for modeling markets/ edited by Peter S. H. Leeflang ... [et al.].
    other author: Leeflang, Peter S. H.
    Published: Cham :Springer International Publishing : : 2017.,
    Description: x, 733 p. :ill., digital ;24 cm.
    [NT 15003449]: Advanced Methods for Modeling Markets -- Advanced Individual Demand Models -- Traditional Time Series -- State Space Models -- Spatial Models -- Structural Models -- Statistical Mediation Analysis - Modeling Competitive Responsiveness and Game Theoretic Models -- Diffusion and Adoption Models -- Structural Equation Modeling -- Partial Least Squares Path Modeling -- Mixture Models -- Hidden Markov Models in Marketing -- Generalized Method of Moments -- Bayesian Analysis -- Non and Semiparametric Regression Models -- Endogeneity in Market Models -- Machine Learning and Big Data -- The Future of Marketing Modeling.
    Contained By: Springer eBooks
    Subject: Marketing - Mathematical models. -
    Online resource: http://dx.doi.org/10.1007/978-3-319-53469-5
    ISBN: 9783319534695
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