東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Marketing without advertising = bran...

Morales, Emilio, (1969-)

Linked to FindBook

Google Book

Amazon

博客來

Marketing without advertising = brand preference and consumer choice in Cuba /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing without advertising/ Emilio Morales and Joseph L. Scarpaci.
Reminder of title:	brand preference and consumer choice in Cuba /
Author:	Morales, Emilio,
other author:	Scarpaci, Joseph L.
Published:	New York, N.Y. :Routledge, : 2012.,
Description:	xx, 229 p. :ill., maps.
[NT 15003449]:	1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del Habano -- 6. Brand development without mass communication media -- 7. Remittances and brands : survival and consumption in the new millennium -- 8. Conclusions.
Subject:	Marketing - Cuba. -
Online resource:	http://www.tandfebooks.com/isbn/9780203134146Click here to view
ISBN:	9780203134146 (e-book : PDF)

Marketing without advertising = brand preference and consumer choice in Cuba /
Morales, Emilio,1969-

Marketing without advertisingbrand preference and consumer choice in Cuba /[electronic resource] :Emilio Morales and Joseph L. Scarpaci. - 1st ed. - New York, N.Y. :Routledge,2012. - xx, 229 p. :ill., maps. - Routledge advances in management and business studies ;50. - Routledge advances in management and business studies ;37..

Includes bibliographical references (p. [205]-213) and index.

1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del Habano -- 6. Brand development without mass communication media -- 7. Remittances and brands : survival and consumption in the new millennium -- 8. Conclusions.

Mode of access: World Wide Web.

ISBN: 9780203134146 (e-book : PDF)Subjects--Topical Terms:

2193210
Marketing
--Cuba.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.12.C8 / M67 2012

Dewey Class. No.: 658.8343097291 / M828

Marketing without advertising = brand preference and consumer choice in Cuba /
LDR:01456nmm a2200265Ia 4500 001 2036887
003 FlBoTFG
005 20121128094700.0
008 161123s2012 nyuabd sb 001 0 eng d
020 $a 9780203134146 (e-book : PDF)
035 $a 0000376
040 $a FlBoTFG $c FlBoTFG
043 $a nwcu---
050 $a HF5415.12.C8 $b M67 2012
082 $a 658.8343097291 $b M828
100 1 $a Morales, Emilio, $d 1969- $3 2193209
245 1 0 $a Marketing without advertising $h [electronic resource] : $b brand preference and consumer choice in Cuba / $c Emilio Morales and Joseph L. Scarpaci.
250 $a 1st ed.
260 $a New York, N.Y. : $b Routledge, $c 2012.
300 $a xx, 229 p. : $b ill., maps.
490 1 $a Routledge advances in management and business studies ; $v 50
504 $a Includes bibliographical references (p. [205]-213) and index.
505 0 $a 1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del Habano -- 6. Brand development without mass communication media -- 7. Remittances and brands : survival and consumption in the new millennium -- 8. Conclusions.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $z Cuba. $3 2193210
650 0 $a Consumers' preferences $z Cuba. $3 2193211
650 0 $a Brand choice $z Cuba. $3 2193212
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Scarpaci, Joseph L. $3 1062205
776 1 $z 9780415896986 (hardback : alk. paper)
830 0 $a Routledge advances in management and business studies ; $v 37. $3 1555390
856 4 0 $u http://www.tandfebooks.com/isbn/9780203134146 $z Click here to view