東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Secrets of More Likes : = Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Secrets of More Likes :/
其他題名:	Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective.
作者:	Zheng, Jie.
面頁冊數:	1 online resource (44 pages)
附註:	Source: Masters Abstracts International, Volume: 84-07.
Contained By:	Masters Abstracts International84-07.
標題:	Recreation. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29326155click for full text (PQDT)
ISBN:	9798368430317

Secrets of More Likes : = Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective.
Zheng, Jie.

Secrets of More Likes :Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective. - 1 online resource (44 pages)

Source: Masters Abstracts International, Volume: 84-07.

Thesis (M.S.)--Iowa State University, 2022.

Includes bibliographical references

In recent years, consumer decisions have been influenced more and more by e-WOM in the form of online reviews. However, there is still a lack of research on the characteristics that determine the level of recognition an online review receives. The purpose of this study is to determine whether attributes of online reviews affect the number of likes received of online reviews under a wine tourism perspective with Elaboration likelihood model, big data mind and methodologies. This research is anticipated to provide travel bloggers with new guidance for writing online reviews. In addition, this study will inspire the development of marketing strategies for tourism destination operators and travel agents.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798368430317Subjects--Topical Terms:

535376
Recreation.
Subjects--Index Terms:

Electronic word of mouthIndex Terms--Genre/Form:

542853
Electronic books.

Secrets of More Likes : = Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective.
LDR:02074nmm a2200373K 4500 001 2360025
005 20230925052801.5
006 m o d
007 cr mn ---uuuuu
008 241011s2022 xx obm 000 0 eng d
020 $a 9798368430317
035 $a (MiAaPQ)AAI29326155
035 $a AAI29326155
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Zheng, Jie. $3 1058666
245 1 0 $a Secrets of More Likes : $b Exploring the Relationship Between Online Reviews Attributes on the Received Recognition Under the Wine Tourism Perspective.
264 0 $c 2022
300 $a 1 online resource (44 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 84-07.
500 $a Advisor: Tang, Liang Rebecca.
502 $a Thesis (M.S.)--Iowa State University, 2022.
504 $a Includes bibliographical references
520 $a In recent years, consumer decisions have been influenced more and more by e-WOM in the form of online reviews. However, there is still a lack of research on the characteristics that determine the level of recognition an online review receives. The purpose of this study is to determine whether attributes of online reviews affect the number of likes received of online reviews under a wine tourism perspective with Elaboration likelihood model, big data mind and methodologies. This research is anticipated to provide travel bloggers with new guidance for writing online reviews. In addition, this study will inspire the development of marketing strategies for tourism destination operators and travel agents.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Recreation. $3 535376
653 $a Electronic word of mouth
653 $a Online reviews
653 $a Tourism marketing
655 7 $a Electronic books. $2 lcsh $3 542853
690 $a 0454
690 $a 0814
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 783688
710 2 $a Iowa State University. $b Apparel, Events and Hospitality Management. $3 3346182
773 0 $t Masters Abstracts International $g 84-07.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29326155 $z click for full text (PQDT)