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Long-term impact of marketing = a compendium /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Long-term impact of marketing/ Dominique M. Hanssens.
其他題名:
a compendium /
作者:
Hanssens, Dominique M.
出版者:
Singapore :World Scientific, : c2018.,
面頁冊數:
1 online resource (656 p.) :ill. (some col.)
標題:
Marketing research. -
電子資源:
https://www.worldscientific.com/worldscibooks/10.1142/10704#t=toc
ISBN:
9789813229808
Long-term impact of marketing = a compendium /
Hanssens, Dominique M.
Long-term impact of marketing
a compendium /[electronic resource] :Dominique M. Hanssens. - Singapore :World Scientific,c2018. - 1 online resource (656 p.) :ill. (some col.)
Includes bibliographical references.
"Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important."--
Electronic reproduction.
Singapore :
World Scientific,
[2018]
Mode of access: World Wide Web.
ISBN: 9789813229808Subjects--Topical Terms:
532352
Marketing research.
LC Class. No.: HF5415.2 / .H36 2018
Dewey Class. No.: 658.83
Long-term impact of marketing = a compendium /
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https://www.worldscientific.com/worldscibooks/10.1142/10704#t=toc
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