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Advertising and promotion : = commun...

Hackley, Christopher E.,

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Advertising and promotion : = communicating brands /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advertising and promotion :/ Chris Hackley.
其他題名:	communicating brands /
作者:	Hackley, Christopher E.,
面頁冊數:	1 online resource (273 pages)
標題:	Advertising. -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=343939Click to View

Advertising and promotion : = communicating brands /
Hackley, Christopher E.,

Advertising and promotion :communicating brands /Chris Hackley. - 1 online resource (273 pages)

Includes bibliographical references and index.Subjects--Topical Terms:

570176
Advertising.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5823 / .H335 2005

Dewey Class. No.: 659.1

Advertising and promotion : = communicating brands /
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245 1 0 $a Advertising and promotion : $b communicating brands / $c Chris Hackley.
264 1 $a London, [England] ; $a Thousand Oaks, California ; $a New Delhi : $b SAGE Publications, $c 2005.
264 4 $c {copy}2005
300 $a 1 online resource (273 pages)
336 $a text $2 rdacontent
337 $a computer $2 rdamedia
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504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
590 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Advertising. $3 570176
650 0 $a Advertising $x Social aspects. $3 577310
650 0 $a Sales promotion. $3 597173
650 0 $a Advertising $x Brand name products. $3 597174
655 4 $a Electronic books. $2 lcsh $3 542853
776 0 8 $i Print version: $a Hackley, Christopher E. $t Advertising and promotion : communicating brands. $d London, [England] ; Thousand Oaks, California ; New Delhi : SAGE Publications, c2005 $h 264 pages $z 9780761941545 $w 2004114267
797 2 $a ProQuest (Firm)
856 4 0 $u https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=343939 $z Click to View