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0761954368 from books.google.com
The contributors examine the emergence of truly global cultural products and the strategies of global cultural players, analyse how culture is circulated, and consider why culture has become a crucial concern in business and organisations.
0761954368 from books.google.com
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society.